How to automate the process of cleaning up your contact list
Email deliverability
Let SleepPRO™ tidy your list for you, every week.
- Hover over your profile picture and click Settings, then Emails.
- Scroll to Automatic list cleaning. You will find two options:
- Every week unsubscribe or delete all contacts who have not opened any email for 1 to 26 weeks and who have never purchased anything.
- Every week unsubscribe or delete all contacts who have not opened any email for 1 to 26 weeks and who have already purchased something.
- Tick the option you want, and choose unsubscribe or delete and the number of weeks.
Examples
- Delete leads inactive for 8 weeks who never bought: tick "Every week delete all contacts who have not opened any email for 8 weeks and who have never purchased anything".
- Unsubscribe leads inactive for 8 weeks who never bought: tick "Every week unsubscribe all contacts who have not opened any email for 8 weeks and who have never purchased anything".
- Delete clients inactive for 8 weeks: tick "Every week delete all contacts who have not opened any email for 8 weeks and who have already purchased something".
- Unsubscribe clients inactive for 8 weeks: tick "Every week unsubscribe all contacts who have not opened any email for 8 weeks and who have already purchased something".
Unsubscribed contacts stay in your contact list, they no longer receive your emails. "Already purchased something" means existing clients.
Want to keep sales records for your accounting? Unsubscribe inactive clients rather than deleting them.
Removing unengaged contacts improves your deliverability and your open rates.
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