How to set up an A/B test for your pages

An A/B test shows two versions of a page to visitors and tells you which one works better. For example, two versions of your free guide opt-in page with different headlines.

You will need a sales funnel.

Set up the two pages

1. Create both pages in the same funnel. These are Variant A and Variant B.
2. Choose a goal page, the page both variants lead to. For opt-in pages, a sales page works well.
3. Set both variants to send visitors to the goal page. See How to configure links between funnel pages.

Start the test

1. Click the A/B test tab.
2. Click Choose a variant.
3. Choose your Variant B page, and your goal page.
4. Click Save, then Start A/B test.

Chose the wrong page? Cancel the test and start over.

A statistics table shows the results as they come in. Test pages have an icon to tell them apart.